Our Services
CREATIVE
Creative is the heart of One Red Cow. It’s the lifeblood of our business because the creative team is responsible for outstanding product delivery.
The roles within the creative team include:
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Copywriters
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Art Directors
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Designers
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Production Artists
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Web Designers
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Creative Director
MEDIA PLANNING
One Red Cow’s media planning team evaluates and decides which media option is best used to place an advertising campaign. The media buying department procures the advertising time and space required to ensure a successful advertising campaign. This includes internet banners, radio time, TV, outdoor (billboards, posters), magazine and newspaper insertions.
RESEARCH
One Red Cow offers a research team that can provide client's with the latest in marketing communication research and data analytics. The research and data team are responsible for focus groups and testing, analysing and interpreting data and helping the creative and account teams focus on new market trends. The research team also have access to global trend forecasters.
STRATEGY
One Red Cow’s strategic advice aims to ensure our client’s brands are relevant today and are tomorrow ready. Our strategy services integrate a deep level of experience in both the business and global marketing communication worlds. As branding specialists, we understand the importance and impact of powerful, on the mark brand positioning strategies. To provide the best strategies, we think differently to unlock new, more inventive branding solutions. When providing strategy, we collaborate extensively with our partners to ensure they’ve informed about different marketing communication techniques and strategies available for their brand development. We also offer global trend forecasting and international researchers when relevant, as part of our service.
WHAT TO EXPECT
OUR CREATIVE PROCESS.
From briefing, strategy to creative implementation
Whether you’re launching a brand, re-branding or needing design work or video production – we can help you
1 - The Initial Briefing Meeting
During your initial meeting with One Red Cow, we discuss the important details of your project to establish what you aim to achieve, your goals and expectations. Details can include context, purpose, background, previous experiences, motivation, budget, timelines and brand positioning. This informative meeting enables us to create and mutually agree on the initial brief overview, which will form the basis of a proposal that we provide you ready for approval sign off. If we establish that you are unsure of your exact creative requirements, we will advise you of this and schedule a second meeting. This 1-hour meeting is complementary and at not cost for all new clients.
2 - Briefing Project Planning & Research
Once our proposal has your approval – we green light go! The One Red Cow team will gather information from the initial briefing meeting to create a detailed brief that includes project elements such as deliverables, project background, tone of voice, anything to be included or excluded from design, positioning, marketing, audience and timelines. Where relevant we will conduct further research into target audiences, markets and competitors.
3 - Ideas and Concepts
At this stage, One Red Cow will begin the process of designing concepts and ideas that answer your brief. These concepts and ideas will be presented to you at the initial presentation, in the context of a finding a creative starting-point.
4 - The Initial Presentation
The initial presentation gives the One Red Cow team the opportunity to showcase the best solutions possible you’re your brand. At this stage, we look forward to impressing you and when relevant, welcome your thoughts so we can continue to evolve the design development.
5 - The Development of Design
At this stage One RED Cow’s team work to evolve the design or provide you with alternative designs. Changes will be made to ensure your design expectations are met and that you’re satisfied with our creative service. Our refining and evolutionary process will continue until the final design has been mutually agreed upon and signed off on.
6 - The Delivery of Design
At this stage all artwork is presented and given to you in printed version and digital formats. You, our valued client have complete ownership of all the design art files.
One Red Cow provides creative and service excellence at all process stages to ensure our client’s needs are completely met.
Are You Ready
One Red Cow
Melbourne
Australia
Phone: 0424 33 88 55
International +61 424 33 88 55
email info@oneredcow.com
